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Biography/Autobiography
Biography/Autobiography is a category comprised of conventional examinations of contemporary and historical figures by third parties, and accounts of lives and life-altering experiences in the first...
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Beware of Disappearing Blog Posts
Where did you go? I’ve found myself wondering that when I’ve clicked on a link and found that an author has last posted during an earlier presidential administration. (Granted, this isn’t as...
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How to Become an Expert
You want to know how to become a world-renowned expert? It’s easy, really. All you have to do is: Look around until you find something that interests you. Think about it a lot. Make some interesting...
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Going to Disney World
Did you watch Super Bowl XLI? Did you see the look on Peyton Manning’s face as he hoisted the Vince Lombardi Trophy high into the South Florida sky? It was a look of sheer jubilation. Triumphant...
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Persuading Others to See it Their Way
The Psychology behind Building a Sizable Marketing Platform by Michael R. Drew Personal computers have facilitated a tremendous increase in the number of books being produced each year. For 100 years...
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The Gravity Well Effect
A Methodology for Pulling Customers Deep into Your World by Michael R. Drew It’s a hot summer day and you want to go swimming. As luck would have it, both next door neighbors offered up their pools...
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Calling in Favors
As you’re writing your book, you’ll think of whom you can approach about supporting you when your book is published. You might want to call in favors about writing a blurb, or even having someone do a...
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The Story of Your Business
We remember facts better if a story comes with them. We remember data better if a narrative introduces us to it. Your readers will have a better grasp of your services and methods if you present them...
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Book Fairs in the Media Age
The publishing world is late to modern-day marketing. Perhaps the Miami Book Fair will begin to make up for that when live coverage of its events stream on PBS in a few weeks. Sure, some authors are...
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Selling Yourself Short on Traffic
I recently discussed the importance of maximizing conversion of the traffic you already get before spending money, time, and energy trying to attract more traffic. Gather ’round for a little fable...
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“You Scratch My Back, I’ll Scratch Yours”
Have you ever had your ‘bubble of excitement’ for a new movie burst by one negative review in your local newspaper? Never mind the fact that it was based on one of your favorite books or TV shows of...
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Why Getting Published Can Help You Network
Focus on branding your company and yourself in the marketplace to enhance your networking efforts. Recently, an associate of mine who read one of my books and attended some of my training sessions...
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Logging On
Using Websites to Connect with a Platform of Millions Part 1 of 2 Working Harder It’s 1987 and your publishing house has just signed an emerging author with real potential. He has a unique message, a...
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Logging On — Part 2
My previous article (on using websites to build marketing platforms for your authors) addressed a website’s worldwide potential, as well as how to give visitors the information they’re looking for....
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6 Ways Others Can Promote Your Business
When people ask if they can help you, be prepared to say yes with these simple strategies. How many times have friends, family and associates said, “If there’s anything I can do to help you, let me...
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Getting Them to Remember
Battling Sleep on Your Way to Procedural Memory I think we can all agree that a strategically planned and well-executed PR campaign is a vital ingredient in the recipe for a bestselling book. And that...
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Getting Smart
A “Reasonable” Approach to Book Promotion The great Irish playwright George Bernard Shaw said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the...
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Navigating Through Analysis Paralysis
In my article, Kiss Your Customers If You Want Them Back, I spoke about the importance of keeping your site as simple as possible. You never want your website visitors to be confused or frustrated....
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Six Rules for Scaling Mt. Bestseller
On January 30th, 1999, my friend and colleague, best-selling author Roy H. Williams, received perhaps the most riveting e-mail he has ever read: Roy, Up until I read The Wizard of Ads, the most...
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Resisting the Herd Mentality
A tragic demonstration of herd mentality took place in July 2005 outside the Turkish village of Gevas. According to the story, onlookers watched as a flock of 1,000 sheep walked to the edge of a cliff...
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